There is an exciting synergy between being a supplier that is renowned for pushing boundaries and attracting clients that strive to do the same. Our relationship with Zoo Advertising, a leading advertising agency, based in Canberra spans several years. With a stable of high calibre clients coupled with longevity spanning over two decades as the ‘go to’ agency for goverment agencies, Zoo Advertising is an agency that has solidified a place within the design industry on a national basis. Their work is diverse, intelligent, pushes boundaries with the clear objective of managing their client’s needs above all else. Zoo Advertising is known for developing long lasting brands, commanding advertising campaigns and developed a strong force within their agency to address all areas in the digital arena. Having worked on some amazing, challenging projects together, we at Manark are thrilled to be noted by their Production Manager Ben Florance as a printer with technical knowledge and willingness to always attempt a project that is slightly or vastly different from the normal. Our production of the Zoo Advertising business cards came about with our usual in depth conversation with Ben. Discussing the brief, and understanding their true needs with this project. When Ben first approached us of their idea to do a 2-ply business card, there was a very clear direction in concept that they wanted to follow and execute. The brief being a business card printed black only on a bright yellow stock and a boxboard, laminating the two sheets together€™. Both parties needed to be mindful of the number of business cards they would need as reprints, especially with the successful growth of the business and understanding the cost outlay. Now based in Canberra, Sydney and Melbourne, Zoo Advertising wanted to ensure that their business card showcased who they are. A successful agency that works outside the square with the expertise and creative flare to make what they do look unique, yet achievable. Always ensuring their concepts are strongly developed and executed with the high level of quality they are known to deliver to their clients. Being able to do it for their own calling card, their business card, was critical. To ensure that the team at Zoo Advertising were comfortable moving forward with their concept we arranged testing to be completed of the lamination using the specified stocks. In this instance the top sheet being Kaskad Oriole Gold 270gsm and bottom sheet Buffalo Board 283gsm, both from KW Doggetts. Aesthetically having the card in their hands as a sample made them feel as Ben describes it having €every base covered. Both Manark and Zoo partnered well with this project, as always, ensuring an open channel of communication from...

Pushing boundaries and attempting techniques is a common practice here at Manark. Renowned in the industry for producing specialty print pieces, all of us at Manark are proud to wear that badge. In saying that when it comes to branding, experience has taught us that it is through a partnership of open communication channels that the best results are achieved. From concept stage we are involved in most branding projects. By the time we have the final artwork in our Pre-Press right through to delivery we take our role as custodian for others brands seriously. When it came to looking at our brand, the timing was perfect. The merger had just occurred with J & J Printing in early November 2011.     We had been working on our branding concepts and like most printers, clients work came first so ours took a back seat. There was an excitement amongst us all and we wanted to celebrate our new position in the market as a printer that has the ability and experience to offer a one-stop experience for our clients. That really was the rationale in the design process of our business card. Our canvas, a colourful array of intertwined circles that now features as the foundation of everything to do with Manark’s brand. We were looking to achieve a clean, contemporary design that reflected the fresh new vibe we were all experiencing with the merger. Our Stationery in this instance we wanted to keep crisp and felt that by separating the circular design and carrying it throughout the Letterhead, Followers and With Compliments Slips would achieve this. The common back of the Manark Silver was decided on to achieve a cohesion between the PMS 877 on the Business Card and also allowing us to introduce Manark’s refreshed logo of circles.     With so many elements we still wanted to communicate a blended delivery of our Stationery suite. Our Business Cards, well, this is what we do! Intricate, specialty printed pieces, with a dynamic approach. Specification: 2 Ply card CMYK Two foils (Gold and Silver) Blind emboss Die Cut PMS 877 printed UV. For more information on please contact one of our Account Manager on 03) 9794 8337 or enquiries@manark.com.au...